Umam, R., Djatmika, D., Sumarlam, S. and Krisnawati, R. 2026. From Normative to Empathetic Evaluation: Reconfiguring Appraisal in Indonesian Advertising Discourse. Indonesian Journal of EFL and Linguistics. 11, 1 (May 2026), 81-97. DOI:https://doi.org/10.21462/ijefl.v11i1.1028.