The Multimodal Portrayal of The 2019 Indonesian Presidential Candidates' Rivalry on English Tempo's Cover Stories
Keywords:
Cover story, multimodal discourse analysis, Indonesian presidential candidates' rivalry.
Abstract
This research has investigated how English Tempo magazine's cover stories portrayed the Indonesian presidential candidate's rivalry between Joko Widodo (Jokowi) and Prabowo Subianto (Prabowo) to audiences. Four English Tempo's cover stories were then selected as the data and analyzed by the Multimodal Discourse Analysis (MDA) approach. Furthermore, this research uses a qualitative method with descriptive perspective for data analysis. Moreover, the results have shown that (i) the presidential and vice-presidential candidates' photographs and caricatures, (ii) the illustrations of presidential candidates' actions related to specific political events at the time, and (iii) the main titles could multimodally portray the presidential candidates' rivalry to the audiences. The photographs and caricatures in the cover stories' pictorial components visually manifested the candidates' rivalry. Moreover, the cover stories' main titles explained the photographs and caricatures. Furthermore, those semiotic components combined in each cover story could modulate some multimodal communicative acts to portray the rivalry between presidential candidates. Meanwhile, the benefit of this research result is to provide the readers with the formulation of how English Tempo Magazine presents the topic of rivalry between Indonesian presidential candidates by visualizing issues concerning presidential candidates in the cover stories.References
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Bateman, J. A. (2008). Multimodality and Genre. New York: Palgrave Macmillan.
Berger, J. (1976). Ways of Seeing. Harmondsworth, England: Penguin.
Bezemer, J., & Kress, G. (2008). Writing in Multimodal Texts: A Social Semiotic Account of Designs for Learning. Written Communication, 166-195. doi:10.1177/0741088307313177
Cambridge Advanced Learner's Dictionary (3rd edition). (2008).
Halliday, M. A., & Matthiessen, C. M. (2014). Halliday's Introduction to Functional Grammar. New York: Routledge.
Hartinah, Y., & Kindi, F. M. (2020). Analisis Wacana Politik Capres Joko Widodo dan Prabowo Subianto dalam Debat Pilpres 2019. PRASASTI: Journal of Linguistics, 5(1), 105-121.
Hermawan, B. (2013). Multimodality: Menafsir Verbal, Membaca Gambar, Dan Memahami Teks. Jurnal Pendidikan Bahasa Dan Sastra, 13(1), 19-28.
Hermawan, B., & Sukyadi, D. (2017). Ideational and interpersonal meanings of children narratives in Indonesian picturebooks. Indonesian Journal of Applied Linguistics, 7(2), 404-412.
Kress, G. (2003). Literacy in the New Media Age. London: Routledge.
Kress, G. (2010). Multimodality: a social semiotic approach to temporary communication. New York: Routledge.
Kress, G., & van Leeuwen, T. (1996). Reading images: The grammar of visual design. London: Routledge.
Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design. New York: Routledge.
Ledin, P., & Machin, D. (2018). Doing critical discourse studies with multimodality: from metafunctions to materiality. Critical Discourse Studies, 497-513. doi:https://doi.org/10.1080/17405904.2018.1468789
Lirola, M. M. (2016). Multimodal analysis of a Sample of political posters in Ireland during and after the Celtic Tiger. Revista Signos, 245-267. doi:10.4067/S0718-09342016000200005
Machin, D., & Mayr, A. (2012). How to Do Critical Discourse Analysis. London: Sage.
Machin, D., Caldas-Coulthard, C. R., & Milani, T. M. (2016). Doing critical multimodality in research on gender, language and discourse. Gender and Language, 301-308. doi:10.1558/genl.v10i3.32037
Mackey, A., & Gass, S. M. (2022). Second language research: Methodology and design. Routledge.
Meiranti, M. (2020). Bingkai “Tampang Boyolali “dalam Pidato Prabowo Subianto di Media Daring. Kalijaga Journal of Communication, 2(1), 79-92.
Norris, S. (2004). Multimodality in Practice: Investigating Theory-in-Practice-through-methodology. London: Routledge. doi:10.4324/9780203379493
O'Halloran, K. L. (2004). Multimodal Discourse Analysis: Systemic Functional Perspectives. London: Continuum.
O'Halloran, K. L., & Smith, B. A. (2011). Multimodal Studies: Exploring Issues and Domains. New York: Routledge.
O'Toole, M. (1994). The Language of Displayed Art. Leicester: Leicester University Press.
Paltridge, B. (2012). Discourse Analysis. London: Bloomsbury Academic.
Panuju, R. (2019). The comparison of Jokowi and Prabowo Subianto exposed on YouTube. Jurnal Ilmu Sosial Dan Ilmu Politik, 22(3), 245.
Satriawan, B. H., & Purwaningsih, T. (2021). Political Marketing Prabowo Subianto and Sandiaga Salahuddin Uno in the 2019 Presidential Election. Jurnal Ilmu Sosial dan Ilmu Politik, 25(2), 127-143.
Van Leeuwen, T. (2005). Introducing Social Semiotics. New York: Routledge.
Wilson, A. A., & Landon-Hays, M. (2016). A social semiotic analysis of instructional images across academic disciplines. Visual Communication, 15(1), 3-31.
Yang, J., & Zhang, Y. (2014). Representation Meaning of Multimodal Discourse - A Case Study of English Editorials in The Economist. Theory and Practice in Language Studies, 2564-2575.
Published
2022-06-05
How to Cite
Asidiky, Z. (2022). The Multimodal Portrayal of The 2019 Indonesian Presidential Candidates’ Rivalry on English Tempo’s Cover Stories. Indonesian Journal of EFL and Linguistics, 7(1), 109-126. https://doi.org/10.21462/ijefl.v7i1.472
Section
Articles
